PLEASE NOTE: The Brim Cards have undergone a change as of April 2024 that has devalued them and this review will need to be updated to reflect those changes. In the meantime you can read about the changes here.

This review of Brim Financial Mastercards has been provided by Rewards Canada contributor Jeff W. who recently became a Brim World Elite Mastercard cardholder. At the time of providing this review he had the card for a few months and was able to test drive many of the card's features and provide this first hand review of the cards.

 

Overview

Brim Financial is a Canadian Fintech company, and is the only Fintech company in Canada to be licensed to issue credit cards. They launched their suite of Mastercards in July of 2018, and the points you earn can be redeemed for merchandise on their online shopping portal, or as cash back towards your statements. To top it off, they also offer No Foreign Transaction fees across all three of their cards.

Costs & Sign up Features

Brim offers three different Mastercard options, so you can choose the one that’s right for you. Their first option which comes with no annual fee is the Brim Mastercard. The Brim World Mastercard is the next card in the lineup that will cost you $99 annually. Lastly, the Brim World Elite Mastercard will cost you $199 annually. There is no fees for additional cards with the standard Mastercard, while those supplementary cards will run $20 on the World Mastercard, and $50 on the World Elite Mastercard.

The preferred interest rates on the card is 19.99%, and 21.50% on cash advances. The Standard interest rates for purchases, and cash advances are 24.99%.

Brim doesn’t offer a standard welcome bonus offer on their cards that are typical of the industry - that is spend a certain dollar amount and you'll earn a certain amount of points or receive a certain increased cash back percentage. What they do offer is first-time bonus earning with particular partners/vendors. The first time bonuses are as follows: $200+ on the Brim Mastercard, $300+ on the Brim World Mastercard, and $500+ on the Brim World Elite Mastercard. They do also provide limited time first annual fee waivers for the World or World Elite Mastercards. Currently (April 2022) they are offering the first year free on the World version of the card which translates to $99 in savings in the first year.

Earning

The Brim Mastercards earn Brim Rewards points which are awarded as a percentage of the spend as follows:

• Brim Mastercard: 1% back in points per dollar spent on all eligible purchases
• Brim World Mastercard: 1.5% back in points per dollar spent on all eligible purchases up to $25,000 annually, then 1% back in points
• Brim World Elite Mastercard: 2% back in points per dollar spent on all eligible purchases up to $25,000 annually, then 1% back in points

Base Point Valuation Chart

Spending Category	Brim Mastercard	Brim World Mastercard	Brim World Elite Mastercard
All spending	1%	1% to 1.5%	1% to 2%

 

One of the unique features with the Brim Mastercards is the ability to earn additional points per dollar on purchases with their retail partnerships.

You can earn a first-time bonus’ like was mentioned in the signup features. This could include a predetermined amount of points, or a predetermined higher points earning rate, or a combination of both! For example, earn 1,000 bonus points for shopping at Bouclair for the first time, or how about 10% back in points for shopping for the first time at Indigo.

They also offer a 500 point bonus on every birthday and includes your supplementary card holder's birthdays!

Next up the cards offer what Brim calls Level points. This is a rewards system based on how much you shop at a particular merchant offered by Brim. For example, spend up to $150 and earn 7%, then 12% on earning from $151-$300, 18% from $301-$500, and 20% from $501+.

This is followed by the next type of points earning called Card Earn Multipliers. For example, Brim offers 2x the points on Netflix. You may think my World Elite gives me a flat 2x points on all purchases, which is correct. If you have the regular Brim Mastercard however, which has no annual fee, you can still earn 2x points on Netflix. Some other examples would be earning 10x points on every purchase at Snugabye, or 2x points at La-Z-Boy, 13x points at H&R Block.

Some merchants also offer Milestone bonuses. For example, spend $100 in cumulative purchases at Detour Coffee roasters and earn 1,000 bonus points.

The last way to earn additional points is through Brim Financial's EShop. Like other shopping portals, you can view the list of merchants and their earning rate. You click on “shop now” and it takes you to their website. You will then earn that amount of points. Some available options are: 3% back at Apple, 8% back through Lululemon, 4% on Nike, 6% on NFL Shop, 6% on Steve Madden, 8% on Fanatics, 15% on Loews Hotels, 5% on Radisson Hotels, and 4% on Sandals Resorts.

Redeeming

Brim offers has a very simply redemption process where you can choose to either redeem points towards a specific purchase, or decide how many points you want to redeem for a cash back option. Redeeming points on their website, or on their app is a very easy and quick process. Points are redeemed at a rate of 100 points for $1.

Features and Benefits

The first and probably most popular feature of this card is that it has No Foreign Transaction fees. This will save you between 2% - 3% on transactions made in foreign currencies whether in person (travelling) or online if you are ordering something from outside of Canada.

One additional benefit that all three cards offer is the Brim Open Rewards program, where you can earn more than your standard earn rate for your particular card.

All three cards also come with a free Global Wi-FI benefit via Boingo that also provides Wi-Fi on select airlines, namely for us Canadians, WestJet. This is typically only seen on World and World Elite Mastercards so this is a nice bonus for the base level Brim Card!

Like all Canadian World and World Elite Mastercards the Brim World and World Elite Mastercards also offer free business class lounge access membership from Mastercard Travel Pass provided by DragonPass.  

Recommended reading: Big News! Mastercard Canada switching lounge access from LoungeKey to DragonPass (which means access to Plaza Premium lounges!)

On the insurance side of things the standard Mastercard provides five different insurance types while the World Elite Mastercard has up to fourteen types of insurance including Out of Province Emergency Medical Insurance, Trip Interruption/Cancellation, Flight Delay coverage and more.

What is good about these cards

There are a few things that are really good about these cards. The first is having No Foreign Transaction fees - that can lead to saving a lot of cash if you travel outside of Canada a lot or make a lot of online purchases from outside of Canada.

The World Elite Card is the best earning Mastercard for Costco purchases with its 2% rate and that 2% base earn rate is one of the best overall for a World Elite Mastercard in Canada. On top of this you then have the potential to earn a greater return rate with the partner offers.

Recommended reading: Top 5 Mastercard Cards to use at Costco

Finally, the insurance and benefits like the free global Wi-Fi afforded to all of the cards are all really good!

What is not so good about this card

The World Elite version definitely has a higher than average annual fee - at $199 per year it is the highest out of any Mastercard cards. Add to that if you need a supplementary card, you’re looking at $249 annually for a 2% card that has an annual cap!

That's the next thing that isn't so good about the World and World Elite Mastercards. The annual cap of $25,000 in spending to earn the 1.5% or 2% can be limiting for those who spend a lot on their cards. And for World Elite Mastercards most people do spend more than that so that cap is low, especially for the World Elite card seeing that you do have to pay $199 for it.

To potentially earn more points you have to shop at Brim's partners which can be very rewarding but if you don't want to be tied into select retailers this may not be ideal.

Who should get this card

• Consumers who have a lot of foreign currency spending
• Consumers who want a strong insurance package
• Consumers who spend a lot at Costco
• Consumers who can take advantage of the Eshop bonus points earning
  

Conclusion

Brim Financial has definitely come out with a fantastic selection of Mastercards that should suit a good portion of Canadian consumers. The technology is very intuitive and easy to use. As these cards begin to catch on, we should see their list of merchant partnerships continue to grow even more, offering an even wider range of earning potential.

Latest card details:

Other cards to consider if you are looking at these cards:

American Express Cobalt® Card
SimplyCash™ Preferred Card from American Express
BMO CashBack® World Elite®* MasterCard®*
CIBC Dividend® Visa Infinite* Card
MBNA Rewards World Elite® Mastercard®
Rogers World Elite Mastercard
Scotia Momentum® VISA* Infinite card
TD Cash Back Visa Infinite* Card

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