The American Express® Gold Rewards Card, which is one of the longest tenured cards in Canada, shook up the market when it received a major overhaul back in 2010. The enhancements at that time made it the top travel rewards card in Canada. A title it held from 2011 to 2017. It was knocked out of that spot by the current champ, its sibling, the American Express Cobalt® Card. With numerous changes making the Cobalt Card even better in 2021 the Gold Rewards Card seemed stuck in limbo and it needed something that would differentiate it and keep it a strong contender in the Canadian market. Those changes came in September of 2021 and it is this latest version of the card that we cover in this review.
The review of the American Express Gold Rewards Card is broken down into the following sections:
The American Express Gold Rewards Card is a card targeted towards Canadians who love to travel and want to avail of benefits that can make that travel better but don't require or want to pay for an Ultra Premium Card like the The Platinum Card® from American Express. The card offers airport lounge access membership with annual free visit passes, an annual travel credit, a NEXUS credit and pretty strong travel insurance coverage - all of which should appeal nicely to travel enthusiasts. It may not earn points as quickly as the Cobalt Card but the earn rates the card does have along with redemption options make its earn-burn capabilities very respectable.
The American Express Gold Rewards Card has an annual fee of $250. This is higher than many premium cards it competes against but lower than the ultra premium cards - it kind falls into its own place in the annual fee category. That $250 fee is more than made up for with all the benefits the card provides. For additional cards the first one is free which is a rarity for almost all premium and ultra premium cards. Any additional cards after the first one are $50 per year.
The standard welcome bonus on the card offers 30,000 Membership Rewards Points however the card frequently has limited time increased welcome bonus offers.
Right now the American Express Gold Rewards Card has a welcome bonus of up to 50,000 Membership Rewards points. The bonus is awarded as 40,000 points when you spend $3,000 on the card in the first three months of card membership plus earn an additional 10,000 points when you make a purchase between 14 and 17 months of Cardmembership.
The card earns Membership Rewards points like other proprietary American Express cards and has category multipliers on the types of purchases:
To see where you can earn these multipliers be sure to check out our American Express Cobalt™ Card Confirmed Multiplier Locations as many of those merchants will be the same for the Gold Rewards Card.
|Spending Category||Points earned per dollar spent||Rate of return when booking your own travel||Rate of return Cash Back||Rate of return when booking Amex's Fixed Points for Travel||Rate of return when converting to airline & hotel programs|
|Gas / Grocery / Drug Store||2||2%||2%||up to 4%||2% to 12% or higher|
|Travel||2||2%||2%||up to 4%||2% to 12% or higher|
|All other spending||1||1%||1%||up to 2%||1% to 6% or higher|
The American Express Gold Rewards Card participates in Amex's Membership Rewards program which is the best credit card reward program in Canada as it has so many valuable redemption options. You can redeem points for any travel you book with the card, you can redeem points for any purchase you make on the card, you can redeem via Amex's Fixed Points for Travel and you can convert your points to Air Canada Aeroplan, Air France KLM Flying Blue, British Airways Executive Club, Marriott Bonvoy and numerous other programs.
If you redeem using the Use Points for Purchases option, you will get a $10 credit towards every 1,000 points redeemed for a purchase. This means the purchases you make on this card will equate to up to a 2% return.
Moving on to the Fixed Points Travel Program, the card provides great value here as well. Being able to earn up to 2 points per dollar means you can be flying for as little as $7,500 in spending on this card and provides up to a 4% return on those dining and food delivery purchases. Here are the Fixed Points award charts:
From the above you'll see you only need 15,000 points for popular short haul round trip flights. Make that spending with 2x multipliers and you have that ticket for only $7,500!
Finally, another huge and I mean huge benefit to the redemption side of this card is the ability to convert to Membership Rewards Frequent Traveller participants. You can transfer the points earned on this card to six airline programs and two hotel programs. With minimum point values of 1 cent for Marriott, 1.5 cents for Aeroplan and British Airways you are looking at returns of 2 to 3% for the 2x points earning categories! But that's a minimum - there are so many occasions where you can get 3, 4 or even more cents per points with this programs that puts the Gold Rewards Card's return easily into double digits!
The American Express Gold Rewards Card offers an annual Priority Pass membership which normally costs up to US$99 per year. The membership provides discounted access to over 1,200 lounges worldwide.
The card also provides four (4) complimentary visits per calendar year for access to Plaza Premium Lounges in Canada.
Upon approval for the card and then each year on your card's anniversary date you will receive a $100 travel credit that can be used towards any single travel booking of $100 or more charged to Card with American Express Travel Online.
The Hotel Collection from American Express provides up to a $100 USD hotel credit at participating properties and a room upgrade, when available. This is available at over 600 participating hotels and resorts in over 30 countries worldwide, when booking a minimum of two consecutive nights with American Express Travel.
As with all American Express Cards the card comes with American Express Experiences which includes Front Of The Line® Advance Access, Front Of The Line® Reserved Tickets, Front Of The Line® E-Updates, Special Offers & Experiences for all Cardmembers and Social Access for all Cardmembers.
As with all American Express Cards the American Express Gold Rewards Card receives Amex Offers. These exclusive limited time offers sent out to cardmembers to receive statement credits or bonus points for using their card at select merchants. Depending on your shopping habits these offers alone can provide enough savings in a year to cover the annual fee on the card if not more! You can learn more about this feature in Rewards Canada's Guide to American Express Canada 'Amex Offers'
You can receive up to $50 CAD in statement credits every four years when NEXUS application or renewal fees are charged to your American Express Gold Rewards Card.
The American Express Gold Rewards Card is now issued as a metal card and you request to receive it in the standard gold colour or the popular new Rose Gold colour option.
The Gold Rewards comes with a very strong insurance package that includes the following:
Having decent point earn rates coupled with the best redemption options in market make it a strong rewards card. This includes the cards being one of the few left in Canada that has a category accelerator on drug store purchases.
The benefits are good! Having the lounge access with four Plaza Premium passes each year and the $100 annual travel credit make it worth paying the $250 per year for the card.
The first additional card having no annual fee! Most cards that compete with this card charge a $50 to $75 fee for the first additional card so if you do require an additional card member it brings the Gold Rewards Card's $250 annual fee closer to what you would pay with those other cards.
The sign up bonus is another strong point, up to 70,000 points is worth a minimum of $700 towards travel or cash back and well over $1,000 for other travel redemptions.
As many of you know American Express has lower acceptance than Visa or Mastercard so there will be occasions where you cannot use this card to pay for items. Depending on where you live or travel, American Express does state that they are accepted at roughly between 80 and 90% of locations that take the other two brands of cards.
The $250 annual fee is definitely something to consider. It is higher than some comparable cards that offer lounge access with four annual passes. It really boils down to if you know you can utilize the annual $100 travel credit or require an additional cardmember. If you those latter benefits don't apply to you, you may find the $250 annual fee hard to justify.
Even though the card has a strong insurance package some consumers may find the Out of Province Emergency Medical Coverage not as strong as some other cards. The coverage of 15 days to age 64 is standard for American Express however competing there are many premium and ultra premium cards offering coverage up to 31 days or longer for those up to age 64 and even provide a few days coverage for those 65 and over.
The American Express® Gold Rewards Card is the middle ground travel rewards card from Amex Canada's portfolio of cards. It fits in nicely between the Cobalt Card and the Platinum Card. It is a card for someone who wants some extra benefits and insurance coverage when compared to the Cobalt Card but doesn't need everything the Platinum Card provides at its higher $699 per year fee. For some consumers, they are actually adding this card on top of their Cobalt Card - using the Cobalt to maximize their points earning and then enjoying the benefits afforded to them by the Gold Rewards Card. Overall it fits a niche spot in our market but even with that we still rank it as the third best card in Canada so you won't be going wrong if you choose to get it.
Card Type: Credit Card
• Earn 2 points for every $1 in Card purchases for eligible travel purchases, including flights, hotels, car rentals, cruises, and more
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