Guide to Canadian Hotel Loyalty Programs

 

A fresh update to this feature that was first published in 2015! Since that time we have lost some home grown frequent guest programs like Delta Hotels Privilege and Fairmont President's Club while others have gone the way of the dodo bird. So we thought it would be a great idea to look at what Canadian hotel chains still have their own loyalty programs in 2024.

This guide highlights these programs with a general overview of how many hotels they have, how points are earned and how they can be used. We also touch upon elite status if the programs have elite tier levels and point out any other benefits that really seem useful from each program. At a minimum, as with most of it not all hotel programs worldwide, you should join them no matter what, even if you only have one stay, as membership can bring certain benefits like free Wi-Fi, late check out and other perks.

Finally, while we may discuss all the benefits of the large hotel chain programs on a near daily basis and no doubt many of us have benefited from them tremendously, we encourage you to try out these hotels and their programs to show your support of our Canadian based hospitality businesses!

Canadian Hotel Loyalty Programs:

 

Based in Drumheller, Alberta, this Western Canadian hotel chain not only runs hotels under their own name but also operates several locations under major banners like Best Western and Ramada. They are also the owner operator of the new Moxy Banff (which is a Marriott brand).

Under their own Canalta Hotels banner they have 24 hotels in Alberta, Saskatchewan and Manitoba.

Their loyalty program is called Canalta Rewards. Here are the highlights of the program:

• Preferred Guest (Base members) earn 500 points for every $25 spent at their hotels
• High Roller Elites earn 575 points for every $25 spent
• Titan Elites earn 625 for every $25 spent.
• High Rollers receive Late Checkout (when available) and more Gift Card Options
• Titans receive High Rollers benefits plus room Upgrades (when available) and Birthday Free Night (25,000 points)
• Members earn double Points on their first stay
• Free nights at Canalta Hotels start at 25,000 points for a standard room and go up to 80,000 points for a summer stay at the Canalta Lodge Banff
• They also have gift card redemption options or you can also donate your points

Click here to visit Canalta Hotels Canalta Rewards

 

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Vancouver based Coast Hotels is a Western Canadian hotel chain that is owned by APA Hotels of Japan. They currently have 30 hotels in Alberta, British Columbia, Saskatchewan and the Yukon plus 9 more in Alaska, California, Hawaii and Washington state.

Their loyalty program is called Coast Rewards. Here are the highlights of the program:

• Pink members earn 1 point per C$1 spent on stays
• Purple members earn 1.1 points per C$1 spent on stays
• Silver members earn 1.2 points per C$1 spent on stays
• Gold members earn 1.4 points per C$1 spent on stays
• Platinum members earn 3 points per C$1 spent on stays
• Depending on the level achieved, the benefits for elite members include late check out, welcome gifts, room upgrades and more
• Coast Rewards points are easily redeemed at a rate of 250 points for C$10 off your room bill.
• Points can be converted to Air Canada Aeroplan points or Alaska Airlines Mileage Plan miles.
• Members can also set their earning preference to directly earn Air Canada Aeroplan points, Alaska Airlines Mileage Plan Miles or More Rewards points
• They also have merchandise and gift card redemption options or you can also choose to donate your points

Click here to visit Coast Hotels Coast Rewards

 

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Executive Hotels is another Vancouver based hotel chain. They currently have 10 hotels in British Columbia and Ontario plus 3 more locations in California, New York and Washington state.

Their loyalty program is called Executive Rewards Club. Here are the highlights of the program:

• Executive Rewards program members earn 1 Point for every dollar spent on stays
• Free night redemptions run from 12,500 to 20,000 points depending on the hotel
• You can also redeem points for gift cards for various retailers

Click here to visit Executive Hotels Executive Rewards Club

 

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Quebec based Gouverneur Hotels operates 3 hotels across the province in Sept-Îles, Trois-Rivières, and Montréal-Île Charron. This is a sharp decrease from our 2015 edition of this feature when this chain had 10 hotels.

Their loyalty program is called Club Gouverneur. Here are the highlights of the program:

• Gouverneur Hotels Club Gouverneur is a non-points program.
• You simply join the program to receive a 12% discount on stays at their three locations

Click here to visit Gouverneur Hotels Club Gouverneur

 

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JARO Hotels is another Quebec based hotel chain with 7 hotels in Quebec City.

Their loyalty program is called JARO Experience. Here are the highlights of the program:

• JARO Xperience members earn 10 Points for every dollar spent on stays
• JARO Xperience Premium and Optimum members earn 15 Points for every dollar spent on stays
• Depending on the level achieved, the benefits for elite members include free drinks, birthday gifts, room upgrades and more
• Free night redemptions start at 7,500 points
• You can also redeem points for gift cards for various retailers

Click here to visit JARO Hotels JARO Xperience

 

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Winnipeg based Lakeview Hotels & Resorts operate 12 hotels in Alberta, British Columbia and Manitoba. The parent company Lakeview management also operates some restaurants as well as several Four Points by Sheraton locations (The Four Points locations do not participate in Lakeview Perks)

Their loyalty program is called Lakeview Perks. Here are the highlights of the program:

• Lakeview Perks members earn 10 Points for every dollar spent on stays
• Free night redemptions start at 8,500 points
• Room upgrade redemptions start at 4,500
• You can also redeem points for gift cards and certificates for dining, retail shopping and more.

Click here to visit Lakeview Hotels Lakeview Perks

 

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Monte Carlo Inns is based out of Mississauga with 7 hotels in the greater Toronto area and one location in Barrie.

Their loyalty program is called Diamond Rewards. Here are the highlights of the program:

• Earn 20 points for every $100 spent
• When you join you get exclusive stay benefits like complimentary upgrades, early check-in, late check-out etc.
• Redemption options are 100 points for $10 off your bill, 500 points for a traditional room or 750 for a whirlpool suite. Merchandise includes pillows for 250 points all the way up to a King size mattress for 8,000 points

Click here to visit Monte Carlo Rewards

 

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Based out of Kelowna, family owned and operated Prestige Hotels & Resorts has 16 locations in British Columbia. Nine of the Prestige Hotels locations also participate in World Hotels which means you can choose to earn and redeem Best Western Rewards or World Hotels Rewards points at those properties.

Their in-house loyalty program is called Prestige Rewards. Here are the highlights of the program:

• Earn 10 points for every $1 spent
• Redemption options start at 5,000 points for room upgrades or $20 gift cards with free nights running 20,000 points at most locations except waterfront locations which are 30,000 points per night.
• You can show your Prestige Rewards card at local businesses to get exclusive perks and discounts

Click here to visit Prestige Hotels Prestige Rewards

 

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Based out of Prince Edward Island, Rodd Hotels & Resorts has seven hotels in PEI, Nova Scotia and New Brunswick.

Their loyalty program is called Everystay Rewards. Here are the highlights of the program:

• Earn 1 point for every dollar you spend on any services provided by Rodd Hotels & Resorts including accommodations, spa services, and food and beverage. Elite status members earn more from 1.25 points to 2 points per dollar depending on tier level.
• Elite program qualification is as follows:
  - EveryStay-Gold Rewards - 10 to 24 Qualifying Nights Annually
  - EveryStay-Platinum Rewards - 25 to 49 Qualifying Nights Annually
  - EveryStay-Diamond Rewards - 50 plus Qualifying Nights Annually
• 1,500 Points can be redeemed for one night accommodation at any Rodd Hotel or 2,000 points for one night accommodation at any Rodd Resort. Other redemption options include $50 Rodd Hotels & Resorts gift card – 1250 points; $50 GIFTPASS from Gift Certificates.ca – 2000 points; 1 Round of golf at any of PEI’s Finest Golf courses – 2000 points.

Click here to visit Rodd Hotels EveryStay Rewards

 

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Sandman Hotels and The Sutton Place Hotels are part of Vancouver based Northland Properties which is a large Canadian firm involved in hospitality, restaurants, ski resorts, sports teams (they own the Dallas Stars and Kamloops Blazers) and more.

Under the Sandman Hotels and The Sutton Place Hotels banners they have 75 hotels in eight Canadian provinces, the U.S. and the U.K..

Their loyalty program is called RSVP Rewards. Here are the highlights of the program:

• Red members earn 5 points per C$1 spent on stays
• Gold members earn 6 points per C$1 spent on stays
• Platinum members earn 7 points per C$1 spent on stays
• Diamond members earn 9 points per C$1 spent on stays
• Depending on the level achieved, the benefits for elite members include early check in, late check out, room upgrades. lounge access and more
• Visa Infinite and Visa Infinite Business Cardholders can receive automatic Platinum status in the RSVP Rewards program.
• Visa Infinite Privilege Cardholders can receive automatic Diamond status in the RSVP Rewards program.
• RSVP Rewards points are easily redeemed at a rate of 1,000 points for $10 off your room bill (min. redemption of 3,000 points)

Click here to visit RSVP Rewards

When we first published this feature in 2015 the two hotel chains, Sandman Hotels and The Sutton Place Hotels each ran their own loyalty programs which have since been combined to become RSVP Rewards.

 

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Gander, Newfoundland based Steele Hotels operates six hotels in Corner Brook, Gander and St. John's. They also operate the Quality Inn (Choice Hotels) in Gander.

Their loyalty program is called FTC (For The Customer). Here are the highlights of the program:

• The FTC program awards members 1 point for every dollar spent at their hotels
• The program features Gold and Platinum Elite levels which provide perks like upgrades, dining discounts, late check out and invites to their Christmas social and golf tournament.
• You can also choose to earn Aeroplan miles instead with 500 being awarded on eligible stays
• Points can be redeemed for complimentary rooms, complimentary suites, suite upgrades, Steele Hotel Gift Certificates, Aeroplan Points, and various retail, grocery, and gas gift cards
• Complimentary rooms and suites require from 1,200 to 3,200 points per night, dependent on the location.

Click here to visit Steele Hotels FTC

 

 

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Programs no longer operating that were featured in our 2015 edition:

The following programs have either been absorbed into other programs or are no longer in operation:

• Delta Hotels Privilege
• Fairmont Hotels Presidents Club
• Hearthstone Hospitality Preferred Patron Rewards
• Maritime Inns & Resorts Value Plus Rewards Program