Rewards Canada is known for their reviews of Travel Rewards Credit Cards but now we take the foray into reviewing a non-Travel Rewards card with our first ever review of Cash Back Credit Card. Cash Back has been making big inroads in the reward credit card scene and taking a bite out of the strangle hold that Travel Rewards has had in the market. While Travel Rewards are still the most common type of credit card and most held by Canadians, Cash Back is growing by leaps and bounds.

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SimplyCash™ Preferred Card from American Express

SimplyCash™ Preferred Card from American Express Card Type: Credit    Annual Fee: $99 Additional Card Fee: $0 Annual interest rate 19.99% on purchases and 21.99% on funds advances; Missed payment applicable rates, 23.99% and/or 26.99% •New SimplyCash™ Preferred Card from American Express Cardmembers can earn 10% cash back on all eligible purchases (up to $400 cash back) for the first 4 months of Cardmembership  • Earn 2.0% cash back when your Welcome Rate ends • No limit to the amount of cash back you can earn after your Welcome Rate ends • Access to memorable experiences with American Express Invites® • Extensive insurance coverage and 24/7 Customer Service • American Express is not responsible for maintaining or monitoring the accuracy of information on this website. For full details and current product information click the Apply now link. Conditions apply

Overview
The SimplyCash™ Preferred Card from American Express® hit the market on September 2nd, 2014 and marks American Express' first foray in the Cash Back market with a credit card product rather than a charge card product. Prior to the launch of the SimplyCash and SimplyCash Preferred cards, American Express briefly brought back their Gold Cash Rewards card but it didn't fair too well so it was once again pulled from accepting new applications but those who have that card get to keep it. American Express wanted to make sure that their new Cash Back cards were not only strong in their rewards and benefits offering but easier to use than many of the other cash back cards out there. They did this by offering a higher across the board cash back rate than many competing cards and doing away with the confusing tier bonuses and category bonuses seen on other cards.

Sign up Features
Unlike Travel Rewards Cards, most Cash Back cards do not have a a sign up or welcome bonus but some do have incentives for using the card right when you get. With the SimplyCash™ Preferred Card from American Express® you will earn 10% cash back on eligible gas, grocery and restaurant purchases in Canada for the first 4 months of Cardmembership (up to $400 cash back). The previous offer was 5% up to to $300.

Costs
The SimplyCash™ Preferred Card from American Express® comes with a $99 Annual fee which matches some other cards with similar rewards and benefits. At the $99 level, this card is just above the middle of the pack for all the Cash Back cards that do have an annual fee. The interest rate on the card is 19.99% which is the same as seen on the majority of Cash Back cards.

Earning
After you exhaust the first 6 month incentive bonus, The SimplyCash™ Preferred Card from American Express® has nice simple earning structure: 2% cash back on all eligible purchases. The No-Fee version earns a straight 1.25% on all purchases after the first 6 month incentive bonus.

Related: Cash Back Credit Card Comparison Chart

What is not so good about this card
The SimplyCash™ Preferred Card from American Express® comes with some small drawbacks, not enough we believe to warrant knocking this card out of your selection process. The first, as is always the case with American Express, is the issue of acceptance. True, Amex is not as widely accepted as Visa or Mastercard but that tends to be from a lot of the smaller mom and pop type merchants. As well Amex is adding new merchants everyday and you can even call them up to see if they can approach one that you shop at to see if they can start accepting American Express. The second not so good thing about the card is the annual fee. True there are quite a few higher end cash back cards with similar benefits that have the same or higher annual fee but there are some that offer a good proportion of those benefits with no annual fee. Granted you can always go for the SimplyCash Card (not the Preferred version) if you want to avoid annual fees. Finally the third gripe we have is the annual statement credit. We get it. American Express wants you to spend that money with their merchants as they'll make money off the merchant fees but perhaps they should at least look at increasing the amount of times it is awarded (not just once per year) when you have to compete with mbna who will issue you a cheque every month if your cash back rewards total $50 or more.

Conclusion
Being our first review of a Cash Back card here on Rewards Canada it is tough to give the SimplyCash™ Preferred Card from American Express® a good or bad conclusion. On the whole the card seems very strong. With a 2% return it is encroaching the realm of the best returns seen on higher end Travel Rewards cards. That being said it does seem like a very decent return when compared to other cash back cards. True those others may have higher returns in select categories but when you average out all your spending there is a good chance you'll get a better return with this card. The card itself can make an excellent primary or first card in your credit card portfolio if you aren't into travel rewards but for those who are travel savvy and can't get away from the almight mile or point then this or the no-fee version of the SimplyCash card could make a good secondary or tertiary card in your wallet.

Care to comment? Do you agree or disagree with us? Tell us what think about the SimplyCash™ Preferred Card from American Express® on our blog

Related Links:
SimplyCash™ Preferred Card from American Express® on amex.ca
Rewards Canada's Cash Back Credit Card Comparison including the SimplyCash Preferred Card from American Express


Other cards to consider from the Cash Back card category:
Capital One® Aspire Cash™ Platinum Mastercard®
CIBC Dividend Visa Infinite
MBNA SmartCash Platinum Plus Mastercard
Scotia Momentum VISA Infinite card